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Happy Customers Buy More |
| Date Added: April 30, 2008 04:47:34 PM |
| Author: Deb Ivarsson |
| Category: Business & Economy: Marketing and Advertising |
Happy Customers Buy More Customer satisfaction is essential for long term business success for two very important reasons. Firstly happy customers spend more money. Secondly happy customers are ten times more likely to recommend your business to other people. I discovered the second benefit by accident when I ran a test to try and reduce my refund rate. I began sending all my new customers a gift basket two days after they made their first purchase with a note saying thank you for purchasing from Tyvar Marketing, we hope you enjoy our service. My initial plan was to see if sending an unexpected gift would reduce my refund rate. Happily it did, my refunds dropped from 10% to virtually zero. But the most surprising result was the number of referrals that came flooding in from those customers. My referrals increased by more than ten times what they were normally. At the time I was selling a high priced product so I could afford to spend $80 on a gift basket but there are a lot of businesses out there with lower margins, so I've written this article to show you how you can give your customers valuable gifts that bring a smile to their face and ultimately sees them buying, more and referring your business to more people for virtually zero outlay. For this to make sense you must understand that there are a lot of businesses out there looking for new customers. These businesses know they have a good product and will get a lot of repeat business if they can encourage people to try their product or service, so they would be quite willing to give you some FREE or heavily discounted products for you to gift to your clients. This is a win-win deal for both your business and their business. You increase customer satisfaction and they gain exposure for their business. The simplest way to find businesses like these is to take advantage of a free business listing on a Joint Venture Directory such as www.1000Legs.com saying that you are looking for FREE or discounted products to send your clients as gifts. This will allow businesses which are looking to promote their products to customers such as yours, the chance to contact you with valuable gifting offers. You don't need to limit your gift sending to just new customers, you can send gifts to ALL your customers. Send them Christmas gifts, send them birthday gifts, Valentines Day gifts, gifts to celebrate the years you've been in business or just a random out of the blue gifts, to say thank you for being a valued customer. For more low cost marketing ideas go to http://www.the3waywin.com/marketingproducts.ag.php Article Source: http://EzineArticles.com/?expert=Deb_Ivarsson |
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